After years on the Amazon-owned streaming platform cultivating an audience of more than 14 million followers, Tyler “Ninja” Blevins signed an exclusive streaming deal worth an undisclosed amount with Mixer in August.
Ninja’s live streams continue to attract tens of thousands of viewers on Mixer too. Everyone expected that his departure from Twitch would shrink the gap between Twitch and the rest of the streaming platforms, but it is not so. Although Ninja is doing fine on Mixer, his success is not lifting other broadcasters on Microsoft’s live streaming video platform, according to StreamElements and data-tracking firm Aresenal.gg.
StreamElements in partnership with streaming analytics site Arsenal.gg released a data which discovered that hours watched on Twitch jumped from 850.6 million to 932.1 million. On the other hand, watch hours on Mixer jumped about 3 million (from 37.7 million to 40.2 million) the month that Tyler joined. Ninja has made an impressive base of 2 million followers on the site, the most of any streamer on the service by a wide margin.
“Ninja’s move to Mixer turned out to not be the game-changer they probably hoped when comparing their market share with Twitch’s,” said Doron Nir, CEO of StreamElements.
According to Jessica Blevins, the manager and wife of Tyler “Ninja” Blevins, Ninja’s move to another streaming platform after so much growth and fame on Twitch was the result of long contract negotiation and toxic chat.
Microsoft’s streaming platform was launched by the name of Beam in 2017 but was rebranded to Mixer in 2017. Mixer lags behind Twitch, YouTube and Facebook gaming when it comes to the race of top video game streaming platforms. This can be explained by the following figures: Twitch accounted for more than 75 percent of the total hours watched from live streams of the four major streaming platforms. This was followed by YouTube and Facebook Gaming which accounted for total viewership hours of 17.6 and 3.7 percent respectively. Mixer is at the last spot with 3.2 percent of the total hours watched from live streams. Facebook Gaming was the only major platform to see growth whereas Twitch, YouTube, and Mixer declined month-over-month.