Data Masking Market Analysis and Forecast by Rapid Growth Rate 2020 Value Share Analysis by Regions, Industry Size, Key Insights till 2024

Data Masking

The “Data Masking Market” report 2020 covers all the significant developments which are recently being adopted across the global market. The prime objective of the Data Masking market report is to provides an in-depth analysis of all market dynamics including drivers and restraints, and trends, and opportunities. The Data Masking market report covers both the demand and supply aspects of the market. The report also highlighted the future trends in the Data Masking market that will impact the demand during the forecast period.

Scope of the Report:

Data masking is the process of transforming confidential data elements, such as trade secrets and personally identifying information (PII) systematically into realistic but fictionalized values. Owing to the rising incidences of these data breaches, data masking has become a necessity in the cyber security scenario. Besides this, the dynamic data masking helps to protect sensitive and personal data, while supporting outsourcing, offshoring, and cloud-based initiatives. Dynamic data masking helps to analyze big data without interrupting their regular operations, which are required for the business. Organizations mostly prefer dynamic data masking technology for analysis and testing of data.

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Market Overview:

  • The data masking market is expected to register a CAGR of 13.69%, over the forecast period (2019 - 2024). In this information age, cyber security is very important. With the growth of breaches and malware attack, data masking is making its way in the data-driven industry.
  • - Moreover, the enhancement in IT infrastructure, increasing cyber-attacks, which is a serious concern for the enterprises, and surge in the expenditure for safety and security for private and confidential data have further increased the demand for data masking making companies to invest in technologies that enable data masking.
  • - For instance, in April 2018, Informatica announced AI-driven data privacy and protection solution that helped customers discover new and existing data assets, identify data proliferation, analyze data risk across the enterprise, and determine an effective course of remediation through risk simulation.
  • - Furthermore, increasing awareness has attributed to the continuous emphasis of companies to upgrade customer service. This is one of the major factors driving the adoption of data masking solutions.
  • - However, there is a dearth of the professional technicians who can handle the software because of technical complexities, which is creating a temporary hindrance for this industry.

    Some of the Top Key Players of Data Masking Market Report Are:

  • Player 1
  • player 2
  • player 3
  • Report Highlights:

    • Market Dynamics – Drivers, Restraints, and Opportunities
    • Market Segmentation – Types, Applications, Regions, and Technology
    • Market Trends
    • Competitive Landscape
    • SWOT Analysis and Porter’s Five Forces Analysis

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    Key Market Trends:

    The Healthcare Industry to Witness a Significant Growth

    - The healthcare industry is one of the industries, which was impacted badly by the data breaching in 2018. According to Gemalto, healthcare industry continues to lead in the number of incidents (27%).
    - The healthcare industry uses information technology, to support both doctors and patients and to improve the delivery of healthcare services. The use of electronic health record (EHR), where patient information, including protected health information, is stored, is widely used in the healthcare industry. Moreover, hospital administrative and financial staff uses a myriad of other applications to monitor hospital performance, in terms of financial efficiency and treatment success rates. In addition to that, patients use lots of different apps to communicate with doctors via mobile and wireless technologies.
    - One of the largest healthcare data breaches reported so far in 2018 was Morrisville, NC-based AccuDoc Solutions, a billing company that operates the online payment system, discovered that some of its databases had been compromised between September 22 and September 29, 2018.
    - Such incidents have created a path for data masking market, where the need for data security is vital. This has created a way for the data masking making necessary for the healthcare industry to implement data masking to avoid further loss.

    Asia-Pacific to Have the Fastest Growth Rate

    - Asia-Pacific is expected to witness a higher growth rate, when compared to other regions because of the developing countries, such as India and China, which are the two biggest economies of the world.
    - Currently, these two countries are growing at a faster pace and many developmental activities are being done here for setting up of new manufacturing industries and new product launches. All these activities are contributing to big data. Lots of data are being stored on a daily basis which is very crucial. The rapid digitization among developing countries, such as India, China, and Singapore, has resulted in the production of the bulk of unstructured data.
    - The flow of data in these regions has witnessed rapid growth, due to the adoption of IoT and remote sensors across many industries, which further expected to increase the market growth of data masking technology over the forecasted period. The need for solutions to avoid frauds is fueling the growth of data masking technology in Asia-Pacific.
    - Owing to this, governments across countries in the region have taken several measures to promote the data security. For instance, in India, the need for data masking is strongly supported by the government. In July 2018, “Personal Data Protection Bill, 2018” was released that notes that the right to privacy is a fundamental right.

    The Report Covers:

    • Comprehensive research methodology of Data Masking market
    • In-depth analysis of macro and micro factors influencing the market guided by key recommendations.
    • Analysis of regional regulations and other government policies impacting the global sleep aid market
    • Insights about market determinants which are stimulating the global Data Masking market
    • Detailed and extensive market segments with regional distribution of forecasted revenues
    • Extensive profiles and recent developments of market players Companies Mentioned

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    Detailed TOC of Data Masking Market Report 2020-2024:

    1.1 Study Deliverables
    1.2 Study Assumptions
    1.3 Scope of the Study



    4.1 Market Overview
    4.2 Introduction to Market Drivers and Restraints
    4.3 Market Drivers
    4.3.1 Increase of Organizational Data Volumes
    4.4 Market Restraints
    4.4.1 Technological Complexities Associated with Data Masking Challenge the Market Growth
    4.5 Industry Attractiveness - Porter’s Five Forces Analysis
    4.5.1 Threat of New Entrants
    4.5.2 Bargaining Power of Buyers/Consumers
    4.5.3 Bargaining Power of Suppliers
    4.5.4 Threat of Substitute Products
    4.5.5 Intensity of Competitive Rivalry


    6.1 By Type
    6.1.1 Static
    6.1.2 Dynamic
    6.2 By Deployment
    6.2.1 Cloud
    6.2.2 On-premise
    6.3 By End-user Industry
    6.3.1 BFSI
    6.3.2 Healthcare
    6.3.3 IT and Telecom
    6.3.4 Retail
    6.3.5 Government and Defense
    6.3.6 Manufacturing
    6.3.7 Media and Entertainment
    6.3.8 Other End-user Industries
    6.4 Geography
    6.4.1 North America United States Canada
    6.4.2 Europe United Kingdom Germany Rest of Europe
    6.4.3 Asia-Pacific China India Rest of Asia-Pacific
    6.4.4 Rest of the World

    7.1 Company Profiles
    7.2 IBM Corporation
    7.3 Oracle Corporation
    7.4 Informatica LLC
    7.5 Delphix Corp.
    7.6 Civitas Solutions ( Mentis)
    7.7 Innovative Routines International Inc.
    7.8 Solix Technologies Inc
    7.9 Imperva Inc.
    7.10 Red Gate Software Ltd
    7.11 Microsoft Corporation
    7.12 SAP SE



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