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Global Retail Analytics Market Research Report: Size, Share, Growth, Trends and Forecast 2024

Retail Analytics

There is a continuous growth in “Retail Analytics” Market in last five years and also continue for the forecast year 2023. Retail Analytics industry report analyses the outline of the global market with respect to major regions and segmented by types and applications. Retail Analytics Market covers top manufacturers, product scope, market overview, market opportunities, market risk, market driving force, technological advancement, distributors, traders, dealers, research findings.

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The global retail analytics market was valued at USD 3.78 billion in 2017, and is projected to reach USD 10.34 billion by 2023, registering a CAGR of 18.26% over the forecast period of 2018-2023.

Retailers have to analyze terabytes of data to accurately understand consumer needs. Retail analytics helps predict a range of consumer preferences, from simple demands to unique tastes. Organizations in the retail sector are using business intelligence (BI) and retail analytics tools, in areas of customer intelligence, merchandising intelligence, and operational intelligence. Factors, such as the need to develop competitive strategies and reduce expenses and operational costs are driving the market. This has accelerated the interest of organizations in the retail sector, in assessing the performance of business operations, such as the supply chain, human resources, and financial performance, from the perspectives of enterprises as well as consumers.

Increased Emphasis on Predictive Analytics

The requirement of accurate forecasts and optimized business processes has increased after the 2008-2013 global economic recession. Most vendors have introduced applications to integrate statistics, predictive analytics models, and forecasting algorithms, into reports, dashboards, and analytics applications. Predictive analytical tools in the retail sector offer customer interaction, in addition to more capabilities for managing back-end activities, such as order management, warehouse logistics, CRM, data analytics, mobile support, and tracking. The growth of the Big Data and Internet of Things is further boosting the use of predictive analysis in the retail analytics market.

Store Operation Segment Accounts for a Significant Market Share

Retail analytics solutions allow organizations to monitor store performance, analyze multiple store functions, improve category management, and increase the efficiency of sales management and marketing promotions, operations, and budgeting. Organizations in the retail sector focus on store operations, in order to access detailed reports in a timely manner and make actionable decisions based on labor planning, store performance management, store profitability, general ledger, category management, inventory, and sales and margins.

Asia-Pacific Occupied a Significant Market Share

Asia-Pacific is expected to lead in terms of growth rate. An increase in the number of organizations in the retail sector has directly impacted the demand for analytics tools. In countries such as India and China, the retail sector is growing and companies are trying to achieve a competitive advantage with the help of innovative technologies. The constant need for organizations in the retail sector to obtain insights about current trends and new market opportunities, together with a complete view on suppliers, distributors, and customers, is driving the demand for retail analytics. IoT is predicted to undergo massive growth in Asia-Pacific in the coming years, and analytical tools play a vital role in enabling the growth of the retail analytics market.

Key Developments in the Market

•Nov 2017 – IBM and Salesforce announced the expansion of their partnership, to deliver new Artificial Intelligence predictive analytics.

Major Players: SAP SE, Oracle Corporation, Qlik Technologies Inc., Zoho Corporation, IBM Corporation, Retail Next Inc., Alteryx Inc., Tableau Software Inc., Adobe Systems Incorporated, MicroStrategy Inc., Prevedere Software Inc., TARGIT A/S, Pentaho Corporation, ZAP Business Intelligence, and Fuzzy Logix, amongst others

Major Regions: – US,Canada, Mexico, Germany, UK, France, Italy, China, India, Japan, Australia, Agentina, Brazil, Egypt, South Africa

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Reasons to Purchase this Report:

  • Analysing various perspectives of the Retail Analytics market size with the help of Porter’s five forces analysis.
  • Study on the product type that is expected to dominate the market.
  • Study on the regions that are expected to witness fastest Retail Analytics market growth during the forecast period.
  • Identify the latest developments, Retail Analytics market shares and strategies employed by the major market players.
  • 3 months’ analyst support along with the Market Estimate sheet (in excel).

Major Points Covered in Table of Content of Retail Analytics Market forecast 2023

1. Introduction of Retail Analytics Market Report

1.1 Study Deliverables

1.2 General Study Assumptions

2. Research Methodology

2.1 Introduction

2.2 Analysis Methodology

2.3 Study Phases

2.4 Econometric Modelling

3. Executive Summary

4. Market Overview and Retail Analytics Market Trends

4.1 Introduction

4.2 Market Trends

4.3 Porter’s Five Force Framework

4.3.1 Bargaining Power of Suppliers

4.3.2 Bargaining Power of Consumers

4.3.3 Threat of New Entrants

4.3.4 Threat of Substitute Products and Services

4.3.5 Competitive Rivalry within the Industry

5. Retail Analytics Market Dynamics

5.1 Drivers

5.2 Restraints

5.3 Opportunities

6.Global Retail Analytics Market, Segmented by Size

7. Global Retail Analytics Market, Segmented by Technology Type

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8. Global Retail Analytics Market, Segmented by Geography

8.1 North America

8.1.1 United States

8.1.2 Canada

8.1.3 Mexico

8.1.4 Others

8.2 South America

8.2.1 Brazil

8.2.2 Argentina

8.2.3 Others

8.3 Asia-Pacific

8.3.1 China

8.3.2 Japan

8.3.3 India

8.3.4 Others

8.4 Europe

8.4.1 United Kingdom

8.4.2 Germany

8.4.3 France

8.4.4 Others

8.5 Africa and Middle East

8.5.1 UAE

8.5.2 South Africa

8.5.3 Saudi Arabia

8.5.4 Others

9. Competitive Landscape

9.1 Introduction

9.2 Market Share Analysis

9.3 Developments of Key Players

10. Key Vendor Analysis (Overview, Products & Services, Strategies)

11. Future Outlook of the Market

12. Disclaimer

And Many More……….

For Detail TOC Click Here

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